#4 – Another major pitfall is a misconception that if you had enough money you could make your ideas or concepts successful. And this is not necessarily true. No more then Frank Sinatra could make his son anywhere near as successful as he was, no matter how much money he had.

And there are many other powerful people that have tried to use their money to help their family and friends without success.

Not to say that money is not important. It certainly is one of the ingredients. It just takes a lot more then money to make the cake rise.

As we’ve stated before, it takes the individual ingredients, mixed with a finger on the pulse of current marketing, and a solid plugged in connection to the world's emotional consumer fluctuating temperatures to move your invention or concepts into those positions that are actually connected to genuine expanding long term success.


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