More Keys to Inventing Winning Products
Uniqueness. Must be unique. Not just an incremental improvement of an existing product. Best if it’s a “never seen before” product!
Visual and demonstrable. Must be extremely visual and easily demonstrable on TV.
Delivers genuine value. Must be perceptibly beneficial to consumers and offer genuine value. Products must hold true to the claims that they are marketed under.
Delivers faster results. Items that deliver results faster and easier than other products on the market.
Problem-solvers. Problem solving products are winners (e.g., medical products that solve problems such as back pain or hardware tools that make it easier to perform a difficult or tedious task faced by a large number of consumers).
Follow-up purchases. Highly desirable if the product encourages follow-up consumption purchases or multiple purchases that support the original product.
Not easily knocked off. Must have good strong patent claims that cannot easily be designed around. Use a seasoned patent attorney who thinks like a competitor and has a reputation for working aggressively to prevent “design around” opportunities and openings for competitors.